Notes on Media

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Just another weblog. Lasse Bo Timmermann.

Alternative Search

Society of the Query FlyerVisiting the Society of the Query Conference I had the chance to listen to many interesting talks on the impact of search engines (not only Google) on our lives. The two sessions on alternative search recalled Alexander Galloway’s call for the creation of alternative algorithms to my mind. In Mary Joyce’s blog I found a nice entry on Power & the Network that points out the relevance of such an endeavor. She writes that

“[…] the challenge for people who want to encourage more effective digital activism is to figure out which content will both assist activists in creating effective campaigns and which can be disseminated most effectively online.”

One way to do so and also to account for her second request, namely to provide people with

[…] digital content that not only inspires and directs citizens to act, but also tells them how to act[,]

could be in the creation of the algorithms mentioned above. It would hence not only be the content, as Joayce writes, but also about the techniques of dissemination. Rather than merely adapting to the protocols and pathways provided by the Web one should also open the eyes for alternatives. The Society of the Query conference provided some interesting hints in this direction. Particularly interesting to me were the misspelling generator that can for instance be used to temporarily circumvent censorship and the anxiety monitor, which provides a tool to visually compare the connotations of different keywords towards diverse cultural backgrounds. While these examples fall more in the first category and are dealing with using the available tools to provide alternatives to the default search options, the approach presented by Daniel von der Velden was different. His main argument for alternative search is that the interesting challenges to main stream assumptions are found at the periphery of the usual search results. The problem with thos results is that they

“[…] are often not directly connected to the statement and exist isolated as isolated worlds away from the powerful, reigning opinion. Metahaven wants to develop a search engine that connects these different spheres, to provide different points of views on particular issues and be able to put emphasis on the marginal forces.

To achieve these goals Metahaven strives to create maps that reveal the networks of power and provide a better overview on where the information can be found and how it is distributed. Through this they want to open up the black-boxes of cloud-computing and current search engines. Even though Metahaven attempts to provide a truly alternative search and wants to provide a greater visibility of alternate accounts something from Joyce’s requests seems to remain open. It is certainly not enough to provide the people with the information. Alternative algorithms also have to show their users how to act, the next step so to say. This is what will be one of the great challenges for alternative search in the future.

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Filed under: Activism, Algorithms, Amsterdam, Conference, Engines, Internet, Politics

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